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Who Is Your Target Audience?
It is coming into the busy season for the wine business. As the weather improves, wine lovers begin to get out and about to find new wines they like and will buy. Before it gets too busy, sit down...
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Publicize Your Safe Environmental Practices
“Do wine consumers care about how their wine choices impact the environment?” The answer is: They Do Care!! My question for wineries is twofold: 1. Do you consider the impact on the environment when...
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Encouraging Your Followers to Buy
Encourage sales to the customers and others who are on your mailing list. One of the important things to get the most out of your promotions is to promote them well. Make sure that your past customers...
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Ways to Encourage New Guests to Become Long-Term Customers
What are you doing to make your winery stand out from the crowd? You want new customers to visit and to come back often. Offering a mediocre experience is not likely to do that. If you know that your...
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Do You Appreciate Your Customers?
Asking if you appreciate your customers may seem like a silly question. We all know that if it wasn’t for customers we would not, most likely, still be in business. However, we don’t always remember...
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Encouraging Customer Recommendations
How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the...
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Are You Promoting Your Wine Club Enough?
Your wine club is an important avenue for additional sales, not only through wine club sales but through the promotion of your products to people who may never have heard of your wines through your...
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Summer Is Almost Upon Us
Only one more week until the start of summer. Summer officially begins on June 21, 2023. I did a little research into the solstice and how you can celebrate the day with your customers. I found an...
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Make the Most of Summer
Today is the first day of summer and the longest day of the year. So, welcome to the start of summer. According to the calendar, Wednesday, June 21 is the start of summer. It means that the sun is in...
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Keeping Your Customers Loyal to Your Brand
What do your customers want from you? I imagine the first thing that many winery people say is “Good wine” and they would be right. However good wine is not the same for all people and (amazingly...
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